Bake Off is back on our screens, inspiring a nation of bakers to head to the kitchen and reach for their rolling pins.

To help them get the perfect bake every time, our latest campaign for Bacofoil® is bringing a smile to their faces, showing why Bacofoil® non-slip baking paper is best for brilliant bakes.

The new Non-Slip feature underlines the Bacofoil® commitment to leading the way with innovative products in food prep, food storage, cooking and baking– the perfect kitchen companion.

'Bakers not Bonkers' is running run across a range of media including YouTube, digital display, paid social, organic social, influencer marketing and press.