People see around 360 ads every day. Most are skipped, scrolled, flicked or walked past. Blah-vertising. Meh-vertising. Beige-vertising.
It’s time to ban bland insights. Cull dull copy. Banish boring design. And give beige a good poke in the eye.
Remember the good old days when advertising was simple? A great insight, a single-minded idea, beautifully crafted?
Yes, the landscape has changed, but we still believe these principles make great ads. It’s probably why we’re still doing what we’ve always done best: giving beige a good-old poke in the eye.
