Cogent Beekeeping: May 2019.

Time flies when you're having fun.

It’s time for another monthly Cogent Beekeeping (time really does fly when you’re having fun!). It’s been a busy month here at the agency, but of course, amongst our bustle, there’s always a buzz…

We kicked the month off with glitz and glamour at The Drum Recommends awards. Thanks to the ratings and recommendations from our wonderful clients, we were shortlisted for 15 out of 21 categories. The night saw us proudly walk away with two awards in hand; one for PR and the other for Corporate Comms! Well done to the whole team who have worked so hard throughout the last year – it’s great to hear positive feedback from our clients!

That wasn’t the only bit of competition May had in store for us. We headed over to Teamsport Go Karting where the stakes were raised in a battle to crown Cogent’s very own Lewis Hamilton.

‘Alexa, play we are the champions.’

On your marks, get set… BAKE.

May also saw the comeback of the Cogent Bake Off. Blown away by some of the outstanding (and incredibly on brand) creations, we raised money for Alzheimer’s charity while crowning Hatii Star Baker for her delicious sausage rolls and blueberry & white chocolate muffins.

A couple of members of the team headed to a charity golf day hosted by our client Volvo Bus. Cogent sponsored a tee to raise money for the Teenage Cancer Trust. The sun even made an appearance for us!

Three members of the Cogent family also attended a St Johns Mental Health First Aid course this month. With awareness around mental health on the rise, we know how important it is to support the wider team.

We also launched a campaign for Network Q which saw us promote their SUV Spring Sale event with a ‘fashion’ twist which put the car models in the spotlight.

You may remember back in April we hosted a BCU experience day where we set students a live brief. The winning team came back into Cogent this month for a week-long internship. Alina, Andrew, Bright and Liam all got a chance to fully immerse themselves in Cogent life. They had a week of us giving them an insight into our clients, strategy and creative process, while they learnt lots of tips and tricks along the way.

More of the Cogent team also headed over to BCU this month to act as guest panellists for the Contemporary Advertising students’ final year pitches. The standard was really high and we were super impressed with both the marketing strategy and creative presented. Good luck to all those graduating this summer!

Monday 27th May saw the start of the first-ever National Dog Mobility Awareness Week which we created alongside our client Lintbells. National Dog Mobility Awareness Week urges pet owners to ‘PAWS’ to check their dogs for signs of mobility issues: Posture, Attitude, Willingness and Slowing Down. Our PR team were delighted to see it had achieved great national coverage both in print and broadcast! 

We’ve recently recorded the latest radio ads for Kwik Fit. In a twist on their usual radio activity, this is a dynamic digital radio campaign targeted at young drivers heading off with friends to festivals this summer.

The ads will be programmatically targeted across Spotify and digital channels each focussing on a different genre of music – Kwik Fit’s gone pop, rock and rap! The clients Amy and Tom also got in the sound booth with Cogent copywriter Kieran to record the sound effects – nothing like a bit of togetherness to finish the job!

Our Art Director Leanne also headed to RISE, an event hosted by Creative Equals. With a phenomenal lineup, the event explored equality in the creative industries, designing for ‘inclusive creativity’ and much more. Overall, a very inspiring day.

In the spirit of summer, together with Marston’s pubs, we launched their Gin Festival (chin-chin). The gin festival saw customers pick up ‘gin passports’ in their local pubs which got stamped every time they tried a new gin, before getting their 5th gin free. We also created a gin-dicator quiz to help customers find the perfect gin for them. Find out yours here!

Since 2017, we’ve been the lead strategic and creative agency for Paym, a mobile payment service within the banking apps of the UK’s 15 major banks and building societies. We were challenged to demonstrate an increase in brand awareness and brand recall, and with it an increase in brand search. The campaign was designed to create differentiation in a sea of ‘convenience and speed’ marketing messages in the category. The ads went live across out of home, radio, display, mobile, programmatic, paid social media and Google ads – check it out below…


And in the style of Bugs Bunny, that’s all folks. Catch us at the end of June to hear what else we’ve been up to (we promise it won’t all be about Love Island).