Email marketing is an extremely cost-effective way to generate leads. With a great database you can drip-feed relevant content to your audience that will engage and inspire them. It’s important to remember that not everybody is ready to buy when you want them to buy. With a great email communications strategy, your brand can be at the forefront of their minds when they are ready to engage. Building a quality email database is a good place to start.
Here are 5 ways you can grow your email list…
1. Honesty is the best policy
Be transparent about how you will use their data. Show them that you have covered all areas of data protection, including GDPR and the new IOS15 MPP (Mail Privacy Protection). If you are honest up front, they will be more likely to trust you and part with their email address. This level of transparency early on will make them less likely to unsubscribe further down the line.
2. Seek out subscribers on social
Use other channels to grow your subscriber list. Social media can be a great way to drive users to your website and sign up for your emails. Your social content can give your audience a flavour of what they will receive if they sign up. Make it thumb stopping, fun and engaging!
3. Engage your sales and customer service teams
Talk to the people that have the most engagement with your clients and prospects – your sales and customer service teams! They are in regular conversation with your audience so why not ask them to seek permissions there and then. Using a CRM system can simplify this process as it makes it easier for them to update client and prospect marketing preferences.
4. Simplify the subscription process
Make it easy to subscribe with an obvious form on your website. Don’t ask for information you don’t need to ensure the process is straightforward. If you can, go one step further and ask them what type of communications they would like to receive so emails are tailored to their needs.
5. Generate lead magnets
Lead magnets are pieces of content that can be downloaded in exchange for an email address. eBooks, infographics and insight papers are all examples of lead magnets that can engage your audience. People are more likely to part with their email address if they are getting something valuable in return. It may feel like you are giving away your best information for ‘free’ but it could be the door opener to a massive opportunity.
Example of a great lead magnet:
Remember, the key to a great email database is quality over quantity. Don’t try to fill up your email list with individuals that won’t be of value. If you are emailing people that aren’t interested in what you have to offer you will only damage your sender reputation.
Get in touch to find out how we can solve your email marketing challenges.