Camarada.

Launching a fashion brand

Brand launch.

Brief

As a new, premium fashion business, CAMARADA needed a partner to build their brand from start to finish. The identity had to mirror the products: an exclusive range of garments that bring to life the best of exceptional British craftsmanship and the finest materials.

Challenge

This wide-open project needed all hands on deck. Nearly every specialism in the agency got involved to create everything from the look and feel of the brand,  to the brand story, to social content, to an eCommerce site right through to the intricate design of each gloss button and engraved buckle. That meant a lot of creative thinking and brave decision-making to turn nothing into something truly special. Plus, the experience had to be consistent all the way through which meant designing, art working and printing packaging for the ultimate customer unboxing experience.

Solution

The result is an eye-catching brand with a premium colour palette, an exquisitely crafted monogram and word marque. The perfect catwalk to spotlight the clothes and accessories. That wasn’t all. To show off CAMARADA in the best light, we had to create inspiring content – bold imagery and compelling video – to be used on social. Shot at our studious Junction 11, the team of production and creative specialists put the handcrafted items, bespoke tailoring and intricate detailing front and centre. Then to get CAMARADA the attention it deserved, we also got stuck into PR and influencer campaigns that would get people talking.

More work.

Melitta

Spoticar

Camarada

Melitta

Spoticar

Camarada