Bacofoil.

Back to Bacoschool

Back to School.

Brief

Bacofoil products are trusted by millions of households to help prepare, cook and store food quickly, easily and safely. With lockdown, class groups isolating, and online learning, school was a very different experience for many children in 2020. For the return to school in the autumn term we wanted to support parents to make packed lunches fun, healthy and great value.

Solution

We started with a film starring our very discerning audience (the kids!), telling us what they think of their packed lunches.

We shared handy tips for making the shopping budget go further with healthy ingredients and Bacofoil Zipper Bags to store pre-prepared ingredients for the week.

A new suite of content for a ‘Back to School’ area on the Bacofoil website was developed, some of which was also rolled out as paid social media ads – including some crafty ideas for making lunches fun!

Results

89% increase in web traffic vs previous year

19% reduction in bounce rate with more engaged users

More work.

Melitta

Bacofoil

Tommy's

Melitta

Bacofoil

Tommy's