IM Group, the UK distributor of Mitsubishi, Subaru and Isuzu – has appointed Cogent as their creative agency partner for the latest addition to their brand portfolio, GWM ORA. The new all-electric, Chinese built vehicle marque from Great Wall Motors launched in the UK in late 2022 with its first model, the ORA Funky Cat.

With a remit covering advertising, social, influencer and retailer comms, Cogent will support the UK marketing team to grow the brand in the UK through TV, radio, outdoor, digital, social and point of sale.

Alison Aldridge, GWM ORA Head of Marketing, said: “GWM ORA is a brand designed to stand out within the UK and, as we continue with our launch plans and prepare for the introduction of additional models, it is essential we have an agency in place who can optimise this unique opportunity. Cogent will play a key role in ensuring GWM ORA continues to be a creative, inspiring and disruptive force in the UK automotive sector, creating brand awareness around our products which offer customers a blend of eye-catching design, innovative technology and a premium fit and finish”

Ian Gathard, Cogent Group CEO, said: “We are delighted to be partnering with the GWM ORA team. The brand brings an awesome product with a unique personality to the category, which means limitless creative potential, in an area of the market that’s breaking new ground every day.”

Keep your eyes peeled for new creative campaigns hitting the road right now.