Bringing eviction closer to home

All People All Places

All People All Places

All People All Places

A billboard with real clothes and useful items stuck to it on a wall in London. It reads Evicition Survival Kit
A billboard with real clothes and useful items stuck to it on a wall in London. It reads Evicition Survival Kit

Evicition survival kit

British MP Suella Braverman described homelessness as a “lifestyle choice”. What was she on? With the cost of rent rising and 300 London families facing eviction every week, homelessness was a reality many Londoners were facing through no fault of their own. To drive this home, we attached real household items to a billboard, forcing Londoners to think about what they would take. Some items were stolen by those in need, just as we’d hoped.

180%

ROI

180%

ROI

180%

ROI

Close up of a first aid kit stuck to a billboard
Close up of a first aid kit stuck to a billboard
Close up of a first aid kit stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard
Close up of clothes stuck to a billboard

The increase in
no-fault eviction notices being served means more families are facing the prospect of sleeping on the streets.

The increase in no-fault eviction notices being served means more families are facing the prospect of sleeping on the streets.

George Dunstall. APAP CEO