Below, Gareth Evans, Cogent's Growth Director, hosts the Moving Minds webinar. He covers all things attitudinal segmentation and behavioural psychology while exploring how to unlock the spending power of home movers.
Listen now to learn:
- How moving home is the biggest inertia buster in terms of consumer spending - what opportunities does this present for brands?
- How attitudinal segmentation and behavioural psychology help us create marketing comms that really resonates with audiences
- There’ll also be a touch of 18th century French philosophy and dressing gowns! (no really!)