Tommy’s is a charity dedicated to finding causes and treatments to save babies’ lives, as well as providing trusted pregnancy and baby loss information and support. Each year 300K lives are lost to stillbirth, premature birth and miscarriage.
Our brief was to create a Mother’s Day campaign, which recognises and celebrates all mums - no matter what path their pregnancy journey has taken them on.
The campaign features a short film giving a real, authentic, insight into what makes a mum, produced with the help of people who have experienced very different pregnancy journeys, with many being supported by Tommy’s clinics along the way.
The powerful and hopeful film captures snapshots of each woman’s personal pregnancy stories at different points.
The #WeSeeAMum campaign gives parents the courage to share their stories and is a touching acknowledgment of how different a journey into motherhood can be.
A selection of image assets were also created and shared with the mums to post on their own Instagram platforms, widening reach.
The campaign is currently live and the film has already generated over 500k views across social media.