A bespoke, personalised direct mail campaign that consistently produces strong, revenue-generating results.
With the objective of increasing both the quantity and quality of active business accounts, Cogent has been working alongside the ATS Euromaster B2B team to implement a targeted lapsed customer contact strategy. What resulted was a highly customised direct mail campaign, executing bespoke, personalised messages that not only meet the requirements for each segment but that also generate consistent monthly response rates of over 12%, as well recovered revenue levels of £100,000 per month.