Each year Triumph releases a new set of collateral for its range of motorcycles. Previously, the company were frustrated at the lack of brand integration across their ranges and markets.
This year’s work benefits from the investment into brand development Triumph have made with Cogent. Each brochure, advertisement, digital banner ad or POS piece now conveys the sleek style and spirited nature of a Triumph.
To help the business maintain Triumph’s brand story globally, Cogent, have produced ‘ad kits’ to ensure all markets know how to use the collateral, follow brand guidelines and can appreciate the vast range of material available to help deliver a successful year’s business.