‘The Four Graces’ features beautiful images of women emerging from artistic creations of water splashes where the water and women become one.
Richard Payne, Creative Director, comments: “The idea was to create striking, timeless images that would not only capture the essence of the Samuel Heath brand and the quality of its products, but also to immediately capture the attention of the viewer. The imagery has a story to tell, which represents a synergy with Samuel Heath, the purity of the materials the company use, the timeless beauty of their ranges as well as the innovative design and creation of its products.”
The campaign name of ‘The Four Graces’ refers to the goddesses of ‘Charm’, ‘Beauty’, and ‘Creativity’ in Greek mythology.
The campaign idea for “The Four Graces” takes a twist on the history and story of these goddesses by adding a fourth grace of “Desirability” to signify the appeal of the Samuel Heath product. All the values and qualities of “The Four Graces” mythology compliment and help define the beauty of the women and water in the adverts, as well as reinforcing Samuel Heath’s brand and what it stands for in the market today.