We’ve developed a highly targeted marketing campaign which focuses on the style and beauty of Calor’s portable heaters.
The campaign targeted Calor’s wide range of customers; from those with sophisticated and trendy tastes, to families heating a conservatory, to the cost-conscious heating a single room.
The campaign incorporated a range of marketing platforms; national press, local press, online and in-store point of sale. Media was carefully selected to target key audiences, specific to the product featured.