The new 2010 Range Rover has been enhanced through the evolution of its exterior design and has increased its capability and performance, yet again, with two new engines. The new 2010 Range Rover Sport is now even more assertive with its significantly revised body styling, plus all-new interior and two new engines; and the new Discovery 4 is more luxurious than ever before with an all-new interior plus a new progressive, contemporary exterior and a new engine.
To showcase these amazing new vehicles at the New York International Auto Show, we have created a series of stunning, original photographic assets shot both on location and in the studio. This photography then featured in a range of reveal brochures designed by the agency to support the launch.
The creative work featured the striking new ‘look and feel’ that we have been working on for the worlds of Range Rover and Land Rover. While Range Rover and Land Rover share core values, there are important distinctions between them that must be conveyed: from the vehicles themselves, to the people and places that encompass their worlds and even the finest details of colour and trim.