Marketing collateral that motivates new and existing customers on both a functional and emotional level.
As part of an ongoing acquisition and retention strategy, we developed collateral that focused on communicating the unique nature of the Green Standards product offering in an emotive, visually engaging manner. Moving the new brand identity forward, these materials aimed to strike a balance in communicating both the functional and emotional benefits of the brand and its products, whilst also engaging with existing customers at every possible touch point.