July 9th 2009 saw the global reveal of Jaguar’s latest vehicle – the all new XJ – the most striking iteration of Jaguar’s new design language to date, and a distinctive step change for the brand.
As with all new vehicle launches this was bought to life by truly spectacular launch materials which used a host of inspirational photographic assets delivered to the brand by Cogent Elliott .
Fitting the launch of a car of this calibre we also provided a new suite of retail POS including wall-mounted-graphics and double sided ceiling banners, event invitations in both print and electronic formats and a unique ‘Dealer Dossier’.
To help markets generate early orders of the vehicle we designed full specification and price guides which involved translating into 12 languages, printing over 80,000 brochures worldwide and delivering into 16 countries.