Creative executions are based around testimonials from senior executives at a wide range of companies who work with Investors in People including Justin King of Sainsbury’s and Eithne Wallis CB of Fujitsu services and showcase the results in terms of impact on areas such as sales, growth, productivity and savings.
The campaign is launched both online and offline across national and business media through a highly targeted plan. Campaign pages for the Investors in People website have also been created.