After a review of their existing material, Arriva invited us to develop a toolkit of templates for use across the network.
By creating a new look and feel for their communications material, and working with the regional marketing teams, we developed a suite of common materials which could be adapted to their own needs and therefore limited the duplication of work across the network. Using our asset management system, we were able to give the regional teams remote access to all of the artwork files, approved imagery and guidelines for their own use.