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Triumph Motorcycles appoints Cogent Elliott
Following a four-way pitch, Cogent Elliott has been appointed as the lead global creative agency for Triumph Motorcycles Limited.
Our brief is to provide creative leadership and brand development to all Triumph marketing communications worldwide including country specific national and local advertising, literature, direct mail, digital communications, dealer sales support and POS material, press packs, and launch planning.
We have already undertaken a major brand review as part of the pitch process and developed an agreed creative direction for all future communications. This work will initially be rolled out to support the launch of the much-anticipated Thunderbird in all international markets this Summer.
Communications for the launch will involve nine different language versions of all marketing material including national and dealer press ads, dealer sales support, preview brochures and creative direction for all digital communications. In addition, we are to develop specific launch support materials for distributors and dealers across the world, including window vinyls, posters, table toppers, technical ‘silent salesmen’ and freestanding POS units. A comprehensive briefing document will also be sent to all markets to ensure that dealers are fully armed to launch the vehicle efficiently, accurately and consistently across the globe.
Speaking about the appointment, Paul Stroud, Triumph’s Director of Sales and Marketing comments, “We’re delighted to be working with Cogent Elliott at this important stage of our development. Their combination of brand and customer insight, strategic planning, creative excellence and breadth of offer, along with their comprehensive experience of global launch planning, makes them the perfect partner for us at this exciting time.”
Tim Pile, CEO of Cogent Elliott, adds, “Being appointed as lead global creative agency for this iconic brand, with an immediate opportunity to work on such a prestigious launch is a tremendous achievement for the agency. We look forward to working in partnership with the team at Triumph, and with all their dealers and partners across the world, to support the continued growth of the business.”
For further information on this news item, please contact:
Nicola Newall
Head of Sales and Marketing
Cogent Elliott
Direct Line: 0121 627 5137 Mobile: 07850 590 249
nicola.newall@cogent.co.uk