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Investors in People launch new campaign developed by Cogent Elliott
Leading business improvement organisation, Investors in People UK, has launched a new campaign featuring high profile business leaders such as Justin King, Chief Executive of Sainsbury's to launch its new offer to customers.
The campaign, developed by Cogent Elliott following a three-way pitch, reinforces the many benefits organisations gain from working with Investors in People and focuses on the tangible business results and competitive advantage that can be unlocked through realising the full potential of an organisation’s team.
The creative executions are based around testimonials from senior executives at a range of organisations who work with Investors in People, including Justin King of Sainsbury’s and Eithne Wallis of Fujitsu, and showcase the results in terms of impact on business priorities such as sales, growth, leadership, productivity and savings.
The campaign was formally launched by Lord Tony Young of Norwood Green, Skills Minister, at an event held in London on the 6th May 2009.
The work is now rolling out online and offline through May and June across national and business media through a highly targeted plan developed by Brilliant Media.
Simon Jones, Chief Executive of Investors in People UK comments, “We work closely with organisations throughout the UK to help them improve productivity, increase performance and realise the full potential of their people. We are thrilled that Cogent Elliott was able to unlock the core of our offer and develop a truly integrated campaign showcasing the tangible business benefits of working with Investors in People.”