Latest News
Cogent Elliott launch new campaign for CrossCountry Trains
In 2007, Cogent Elliott won the task of promoting the launch of the new CrossCountry rail franchise, part of the international transport group Arriva plc. Cogent Elliott was heavily involved as a consultant throughout the bidding process and was appointed
Promoted under a brand name, with an entirely fresh corporate identity and proposition, CrossCountry is the largest geographic railway franchise in the UK. Covering 3 nations, CrossCountry calls at 131 stations and connects people from Aberdeen to Penzance, and from Cambridge to Cardiff.
Following a successful launch in November 2007, the March 2008 advertising campaign continues to raise the stature of CrossCountry, whilst highly targeted media educates customers on journey opportunities from their local station. A tactical element delivers pricing messages for top journeys from local stations, and drives customers to crosscountrytrains.co.uk.
Jenny Black, Marketing Manager of CrossCountry, said: “Cogent Elliott has years of experience in the transport sector and as a result had an in-depth understanding of our communications needs as the operator of a new railway franchise. To that, they added a creative flair which has resulted in a vivid and persuasive campaign.”
The advertising campaign launched on March 10th.