The team at Cogent will work with you to define the role for digital channels in helping to build your business. We will develop the strategy, agree the approach and deliver a successful project. All in non-techy speak and delivered with flair and enthusiasm.

Midnight

A Content Management / E-Commerce / E-CRM Platform

Giving clients control

Midnight has been designed specifically to give clients control. Our system allows them to maintain almost every aspect of their digital content for themselves – there’s no need for external assistance. Its administration dashboard is based around a rich internet application, providing rich graphical benefits of a ‘desktop’ application but through a web browser.

Our offering

Designed to cover all the basics of content optimisation. Midnight means clients don’t need to be search experts to take on content editing. From the very first piece of text added, content works to enhance its position within search engines.

There are also numerous reports within Midnight 8 that show how SEO can be improved in simple terms that even non-technical members of the team understand. A range of modules can be configured for use with our system too. These include:

Data Capture, Competition and Polls Module

This module allows the CMS administrator to set up data capture forms. It has been developed to help with a quick set up and provide flexibility within forms on a website. The more advanced features of this module allow CMS administrators to set up competitions and polls via the CMS.

User Generated Content Module

This module allows the CMS administrator to decide if they wish to allow website users to comment on a particular story or product and set up this function via the CMS. All comments are stored in a database accessed via the CMS for the CMS administrator to approve prior to being published.

Store Locator Module

Midnight’s ‘Locations’ module allows the CMS administrator to upload store or retail outlet details and select the longitude and latitude of the location in order to add to a map interface, using Google Maps. Once set up, this can be managed and amended via the Midnight CMS on an ongoing basis.

The value

Midnight’s benefits are many. With all the advantages it offers clients, it is a valuable addition to any digital strategy. Here we’ve outlined those benefits and how a CMS built from the ground up can add value:

Our product has no legacy elements and is therefore able to take full advantage of Web 3.0 developments.

It’s flexible, which means that, where required, bespoke elements can be added to the system to make it work harder in the areas clients require.

The platform can repurpose all assets including text, images, videos, flash, docs.

We operate responsively. Our system is one where the creation of new elements is driven by our clients’ requests.

Highly effective Search Engine Optimisation ensures clients’ sites are well indexed by Google and other search engines, enforcing best practice.

Clients can choose the modules that are needed and leave the ones that aren’t, from competitions to e-commerce, from polls to multi-language, it’s a system that will meet their requirements.

Ultimately it is an enterprise level system with a competitive pricing model.

Digital