For more than 50 years SMEG kitchen appliances have come to represent the ultimate in cool kit in the kitchen, designed by some of the best architects in the world.
Each brand, whilst autonomous, works in perfect harmony with the philosophy, which has made Smeg’s style unique. The combination of performance, style and attention to detail with a ‘Made in Italy’ tag is summed up by the strapline SMEG: technology with style.
So it was with considerable respect for the brand that Cogent Elliott embarked on the task of launching the first ever range of SMEG gas fires onto the UK market when approached by SMEG UK in May 2007. Research showed that upmarket, style-conscious 20-40 year olds expected the very best in design from SMEG, so the look of the new gas fires was critical, particularly when placed in trendy studio kitchens or apartments with kitchen diners where the new fires would sit. What followed was some truly breath-taking photography, stunning room sets, beautiful consumer brochures, trade and consumer advertising and full POS displays culminating in a key launch event.
