The Daily Mail Ideal Home Show is a great British institution, attracting hundreds of thousands of home lovers each year.
2008 happens to be special, as it marks the show’s centenary year. 100 years of true innovation and inspiration for the home and the garden. It also presents a great opportunity to re-vitalise and recapture the brand essence as well as broadening the show’s appeal to more people.
To this end we created the campaign line, ‘Thousands of ideas looking for a home’ and produced a fully integrated advertising campaign incorporating everything from TV and radio to logo design, show design, CRM and digital. In fact, thousands of ideas to sell the show.
