No-one knows safety like Britax.
They were the first car seat manufacturer in the UK and over the years they’ve pioneered countless innovations designed to give children the very best protection. But their communications had been hiding their light under a bushel. Advertising was recessive in terms of brand, message and (dare we say!) creative.
So, we took a step back and, instead of leaping straight into executing the two press ads we were briefed on, we developed a distinctive positioning and brand voice for the brand that will inform all advertising and marketing communications going forward. Research has shown that the ads are memorable, persuasive and, importantly, distinctively Britax. Simply Brilliant!
