Tommy’s, the UK’s largest charity funding research into the causes of miscarriage, stillbirth and premature birth, has appointed Cogent to create their all-important Mother’s Day campaign.
The campaign, which recognises and celebrates all mums - no matter what path their pregnancy journey has taken them on – has been launched by the UK’s largest pregnancy and baby loss charity in the run-up to Mother’s Day (Sunday 27 March).
The campaign features a short film giving authentic insight into what makes a mum. It has been produced to feature real-life mums who have experienced different pregnancy journeys with many being supported by Tommy’s clinics along the way.
The powerful and poetic voiceover has been read by obstetrics and gynaecology specialist, Dr Ria Clarke (@thedoctormummy), who as a mother herself, has experienced pregnancy losses.
Amina Hatia, Tommy’s Midwifery Manager says: “Becoming a mum is a unique experience. Some people can feel like parents from the moment they start an IVF journey, or see a positive pregnancy test, while for others it’s a first scan or kick, or not until baby has arrived. Motherhood is completely different for everybody, and every mum will have their own unique story.”
Bruce Hutton, Chief Executive at Cogent, said: “We’re delighted to have had the opportunity to create this poignant campaign that breaks the stigma around baby loss and supports the impactful work that Tommy’s does for so many families. The #WeSeeAMum campaign gives parents the courage to share their stories and is a touching acknowledgment of how different a journey into motherhood can be.”